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The Cupcakerie celebrates 10-year anniversary

MORGANTOWN — The Cupcakerie celebrated its 10-year anniversary Sept. 23, and for the past week the bakery has hosted special events. 

To kick off its anniversary celebrations, the bakery started its “The Sweet Life” celebration Sept. 20. Every day since then, customers have had the chance to find a golden chocolate disk inside a cupcake. 

When customers find the cupcakes with the chocolate disk inside, they should post a photo on Facebook or Instagram to let The Cupcakerie know that they have the winning cupcake of the day. From there, they are entered in a drawing to win cupcakes for life.  Customers could also put their names in a basket for a chance to win cupcakes as well. 

On Oct. 1, The Cupcakerie will host The Sweet Life Happy Hour from 4-6 p.m. at the Courthouse Square, 243 High St. 

“We will have all kinds of fun things happening there,” said Anna Carrier, co-owner of The Cupcakerie.

Parkersburg Brewing Co. and North Central Distributors will serve beer. The Cupcakerie will also serve its frosé, which is a frozen rosé, and will also have a non-alcoholic version in a variety of flavors. 

There will also be face painting; games, such as cornhole; balloon animals; and children 12 and younger can decorate their own cupcakes. 

The Cupcakerie will also feature its beer- and wine-flavored cupcakes, as well as sell six-packs of mini cupcakes of its most-loved flavors, along with chocolate-covered pretzels and cake pops. Baker Cheese Co. will serve its charcuterie. 

The Sweet Life Happy Hour event is free for the public to enjoy. 

The Cupcakerie’s Staff Team (Starting from the left) Morgan Kole, Janet Williams, Anna Carrier and Kyle Starcher pose for a group picture on Thursday.

For the past 10 years, The Cupcakerie has aimed to provide customers with the best cupcakes, made with the finest ingredients. 

The bakery offers a wide variety of cupcakes including gluten-free, sugar-free, and vegan offerings. It caters to any occasion, including weddings, showers, birthdays, graduations, Christmas parties and tailgates. And the shop designs original cupcakes to make its customers’ day even more special. 

The Cupcakerie is owned by Carrier, alongside her business partner Janet Williams. Both grew up in Morgantown and are WVU alumni. 

“It exceeded all of our expectations,” Williams said. “We never dreamt that this would be this successful and popular.”

The two quickly became friends while working at Hamstead, Williams & Shook in 2007. They shared many passions and a love for good food, wine, cooking and baking, and a creative bent that inspired them to believe they could make anything out of sugar and fondant and place it on the perfect cupcake, hence The Cupcakerie was created. 

Carrier said that being able to celebrate The Cupcakerie’s 10th anniversary is mind-blowing and is a testament to Morgantown supporting the bakery.

The Cupcakerie, at 194 Willey St., is open from 8:30 a.m.-6 p.m. Monday-Wednesday, 8:30 a.m.-8 p.m. Thursday-Friday, and 9 a.m.-8 p.m. Saturday. 

To find out more about The Cupcakerie, check out its website as well as on Facebook and Instagram.

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