Sharon Rynard originally trained as a nurse. However, her true passion was creating art. So, she developed a career as a professional gallery painter and sculptor alongside her work as a nurse.
The multi-talented Rynard also has a good nose for business. In 2009, she tested her business acumen and honored her artistic side by opening Studio B Gallery and Gifts in Fayetteville. The gallery showcases local art, wine and cheeses and is still flourishing.
Rynard, who goes by “Nurse Sharon,” combined her talents again when she delved into the world of aesthetic medicine.
“When I worked as a nurse in the emergency room, I got very good with a needle,” said Nurse Sharon. “The needle became my new paintbrush when I got into aesthetics.”
Aesthetic medicine consists of an expanding catalog of non- to minimally invasive medical procedures that aim to change the patient’s physical appearance. Rynard, who is certified through the American Association of Aesthetic Medicine, specializes in natural-looking injections of Botox and fillers. Her skills can help clients combat signs of aging like thinning lips and age spots. But she has also assisted clients in returning to symmetry after a stroke or cancer removal, acne scar removal, and Botox injections to reduce migraines and TMJ pain.
Med spas have become a popular destination for those seeking advanced aesthetic treatments in a relaxing, spa-like environment. These facilities blend medical expertise with luxury, offering services like chemical peels, laser treatments, and microneedling to rejuvenate the skin. Many clients turn to med spas for personalized care, benefiting from state-of-the-art technology and skilled practitioners who prioritize natural results. With the growing demand for non-invasive procedures, med spas provide a bridge between traditional dermatology and the world of beauty enhancement.
At the forefront of this trend, Calder Concierge offers a curated experience that brings high-end aesthetic medicine directly to clients. Whether through customized skincare regimens or expertly administered injectables, patients receive individualized attention in a setting designed for both comfort and discretion. Treatments like PRP therapy for hair restoration and advanced laser resurfacing help clients achieve a refreshed, youthful appearance without extensive downtime. The combination of medical precision and a serene, spa-like atmosphere has made med spas an essential part of modern self-care routines.
These advancements in non-surgical treatments have reshaped the landscape of aesthetic medicine, making high-end skincare more accessible and tailored to individual needs. However, while med spas offer effective solutions for skin rejuvenation and maintenance, some concerns—such as significant volume loss, deep-set wrinkles, or structural asymmetries—often require a more comprehensive surgical approach to achieve lasting results.
Plastic surgery remains a crucial option for those seeking transformative changes beyond what non-invasive techniques can provide. With cutting-edge advancements in surgical procedures, patients now benefit from techniques that focus on natural-looking enhancements with reduced scarring and faster recovery times. A growing body of research underscores the psychological and social benefits of aesthetic surgery, highlighting its role in boosting self-confidence and overall well-being.
As explored in an interview with Leif Rogers, experts in the field emphasize the importance of individualized treatment plans, ensuring that each procedure aligns with a patient’s unique facial and body structure. While the choice between med spa treatments and surgery depends on the desired outcome, the synergy between the two has created a comprehensive approach to aesthetic enhancement, allowing individuals to achieve their beauty goals with greater precision and personalization.
In the age of video conferences and social media, cosmetic procedures are in high demand. An increasing number of providers offer injections and other cosmetic procedures, some without the requisite medical background or artistic touch. Nurse Sharon urges caution.
“There are a lot of cowboys out there,” she said. When picking a provider, consider their credentials and always get a consultation first. “If they get too pushy,” she advised, “walk out.”
Rynard opened Inner Radiance Medical Aesthetics on Coombs Farm Drive in Morgantown in 2015 and split her time between her new business and Studio B in Fayetteville, 150 miles away. Eventually, she wanted to spend the majority of her time in the southern part of the state and moved Inner Radiance into the same building as her gallery.
However, she was driven to continue to serve her clients in the Morgantown region. She landed upon a solution: to enter into a partnership with a Morgantown-area salon and offer her services there every few months.
“I searched Morgantown for a team that I thought were experts in their field and also considered aesthetics an art form,” Rynard said.
The Royal Treatment Spa & Salon, a beauty salon at 1163 Green Bag Road in Morgantown, was already a product of collaboration between talented, driven women. Owner Kathy Marrara, a licensed aesthetician, made the business a family affair. Her three daughters are co-owners, each with a niche in the beauty industry. McKinsey is a hairstylist, Lexsey is a skincare aesthetician and Sidney (a registered nurse) provides microblading — a semi-permanent tattooing technique used to shape and fill in eyebrows that are naturally sparse or thinning due to aging or cancer treatment.
“We’re always collaborating,” said Sidney of her family. “We’re thinking of new marketing strategies together. We build off each other’s individual brands and the brand we’ve created as sisters and just meshing our clientele together.”
Whether it’s developing new marketing strategies or refining their techniques, beauty professionals who work together can elevate their craft while strengthening their business. The beauty industry is built on relationships—both among professionals and between professionals and clients—which makes trust and expertise the foundation of success.
For beauty experts like the Marraras, ensuring the longevity and security of their business is just as important as perfecting their craft. The dynamic nature of beauty services means that professionals must protect themselves and their clients, especially when offering specialized treatments. That’s where professional liability insurance becomes essential, providing coverage in case of unexpected complications or client concerns.
Platforms like Elite Beauty Society offer tailored solutions that help beauty professionals safeguard their businesses while focusing on their artistry. As beauty experts continue to push the boundaries of innovation, having the right protection allows them to take creative risks, expand their services, and build long-lasting careers with confidence.
The Royal Treatment has enjoyed brisk business.
“The exposure of the services we offer has allowed people to understand their options,” Sidney said. She added that once clients are aware of the advances in aesthetic medicine and take advantage of them, they often describe the results as life-changing.
Rynard said she knew she wanted The Royal Treatment to be her home in Morgantown.
“It’s a phenomenal collaboration of people that I feel are at the top of their field,” she said, noting the collaboration has been going beautifully for over five years. “Working with them has been just amazing.”
The aestheticians involved often share clients. The popularity of lip filler injections has risen sharply in the U.S. over the last two decades — Rynard said it is currently the most requested service she offers. While many clients find the results satisfying, the procedure can have some drawbacks.
“Once the lip is stretched due to fillers, it can start to look pale or translucent,” said Sidney Marrara. “I offer lip blushing, which is a tattooing of the lip.” This coloration can last up to several years.
The Royal Treatment teams with Rynard to host its “Anti-Aging Parties” about every eight weeks. During the events, Nurse Sharon offers services like fillers, Botox and liquid nose jobs.
Rhinoplasty is another popular procedure that has become a sought-after solution for those looking to enhance the appearance of their nose.
The procedure can address both cosmetic concerns, such as reshaping the nose for better symmetry, and functional issues, like improving breathing through the nasal passages.
As part of the growing trend in aesthetic treatments, rhinoplasty center long island has gained a reputation for its skilled surgeons who combine artistry with precision to achieve natural-looking results.
Whether it’s refining the nose shape or correcting structural issues, rhinoplasty continues to be a key component in the quest for youthful, balanced facial aesthetics.
The next Anti-Aging Party is set for Aug. 18-19, with appointments available starting at 11 a.m. both days. Appointments are required. Clients can book services by sending a direct message on The Royal Treatment’s Facebook page (facebook.com/theroyaltreatmentwv/) or by calling 304-241-1592
During the party weekends Tara Jackson, a nurse practitioner who also participates, offers ultrasound sculpting.
“She uses an ultrasound to inject under the skin, then the client regrows their own collagen,” Rynard explained. “It is the most natural looking, beautiful age reversal.”
Local writer Eva Mays reported and wrote this story for The Dominion Post. Email newsroom@dominionpost.com
