Why You Should Consider A Retargeting Campaign For Your Business
Here are some examples of how we would use retargeting to reengage with customers:
We could use demographic targeting to find customers who fit inside a demographic you’re interesting in getting your message to. In this example, we could target male homeowners, ages 18-65 who are interested in DIY (do it yourself), lawn care, landscaping, etc.
We could use Behavioral Targeting to find customers in your area who were searching online for grass seed or various other keywords that have to do with grass seed or lawn care.
We could use Content Targeting to show ads to potential customers who are reading an article online about when the best time to seed your lawn is, or a blog about how to get the best lawn in the neighborhood.
We could use Geo Targeting to find customers in a certain geographical area who are searching online or reading articles about grass seed, say in a 30 mile radius of downtown Morgantown.
We could engage with people who have already visited your website and follow them around the internet with ads by using Site Retargeting.