Why You Should Consider A OTT Campaign For Your Business
Are you down with OTT?
Are you advertising on TV but not reaching the audience you did in the past because of all the “cord-cutters? Are you simply wasting impressions because traditional TV makes you purchase the whole DMA?
- Over-the-top (OTT) is a way to reach the “cord-cutters” or “cord-nevers” who stream their TV content in your local market, across ALL their devices, including:
Streaming content is the new normal. Half of U.S households now stream over-the-top content directly to their TV on an average of 1 hour and 40 minutes everyday.
That is where OTT lives; in streaming content. Just like a commercial break happens on regular TV, commercial breaks happen within streaming services and that is where OTT ads are played.
You watch OTT on a device that can connect to the internet to stream content such as
- Apple TV
- Smart TVs
- Amazon Fire stick
- Game consoles
We make sure that all your advertisements are actually in your area. This way we are not wasting advertising dollars on people who can not come and buy your product.
The number of people who cut the cord to traditional TV is growing everyday. We can reach those customers for you with OTT.
It may sound complicated, but our digital marketing experts make it easy to run highly targeted, cost-effective advertising campaigns that will help you get more customers.