MORGANTOWN – Since the day Kayli Kellogg arrived with her family in Morgantown, she has made her name known as one of the top girls’ basketball players in the state of West Virginia.
Despite a knee injury stealing her junior season on the court, Kellogg, the daughter of WVU women’s basketball head coach Mark Kellogg, is still making a splash in the world of high school basketball in West Virginia.
On Friday, she became the first high school athlete in state history to secure a Name, Image, and Likeness (NIL) partnership, teaming up with Vision Homes Inc., a residential new-home building company serving north central West Virginia. No details were available on the length or value of the deal.
“I’m thrilled to partner with Vision Homes,” Kellogg said. “Hard work, dedication, perseverance, and building for the future are values I hold in life and in sports, and Vision Homes does the same with their service. Most importantly, I want to work with people who serve others and care about our community. Vision Homes is the perfect example of both and this partnership is going to be so fun.”
High school and middle school NIL became available in West Virginia on August 8th, 2025. The West Virginia Secondary School Activities Commission (WVSSAC) approved the policy in July 2025, making West Virginia the 44th state to allow student-athletes to profit from their NIL, provided they follow specific guidelines, including excluding the use of any school logos, mascots, or uniforms, and without implying school endorsement. Student-athletes are also required to put academic and athletic responsibilities before any commitments to their partnership.
A two-time Class AAAA all-state first-team selection as a freshman and sophomore, Kellogg quickly became known for her offensive ability and defensive intellect that helped her team make appearances in the Class AAAA state title game two seasons in a row.
As a sophomore, she set a Morgantown High School girls’ single-game record with nine 3-pointers against University, scoring 38 points in the contest (66-62 win for MHS). She finished her second season in high school hoops averaging 21.7 points, five rebounds, four assists, and three steals a night.
Kellogg says she is interested in the field of real estate and the partnership allows her to see what it is that Vision Homes does with its service to the community.
Vision Homes Inc. co-founder and Vice President, Rocky Simmons, says the partnership made sense for both parties.
“We want to thank Kayli for this opportunity and belief in Vision Homes,” Simmons said. “Our goal is to help young, ambitious people who are eager to learn about land development, building, real estate, and financial planning. Kayli has shown interest in all areas and her work ethic is second-to-none. We couldn’t be more thrilled.”
As an aspiring college basketball player, Kellogg says it’s comforting that she will have some experience in working with a company for a partnership when any future offers may come her way.
In being the only athlete in the state to officially secure an NIL partnership, Kellogg hopes she can be an example for others to have their own opportunities.
“It’s nice to get a feel for a few things before I get to college,” she said. “Also showing other kids my age that they can do this too and even the younger generations to reach for their goals, no matter what they are.”
Kellogg and Vision Homes Inc. will focus their partnership on promoting positivity for youth athletics, supporting local community initiatives, highlighting the importance of planning and investing in the future, and participating in community and charitable events.
