Meta smear campaign co-opted local papers
The Washington Post was the first to report that Meta (Facebook’s parent company) had hired the right-wing consulting firm Targeted Victory to run a smear campaign against rival TikTok. Targeted Victory describes itself as “digital first agency built for the mobile age” that “bring[s] the best of campaigns and a right-of-center perspective to solve marketing challenges.” It’s biggest customers are Republican political campaigns and PACs, including America First Action and even Capito for West Virginia, which paid the firm $52,000 between 2019 and 2020, according to ...