Public perception of petty partisan political attack ads
The 2015 article “Comparing the Effectiveness of Positive and Negative Political Campaigns” by Peter A. Gregory (found in Inquiries Journal) posits an interesting premise: Negative political ads hurt the attacker more than the attackee. Gregory analyzed research going back to 1991, though he uses a more narrow definition of “negative" than most of the studies. He includes any ad that points out something “bad” about the opposing candidate even if that something is true. He found some of the studies show attack ads help the attacker; others showed they hurt the attacker. A ...