Editorial Encore: Say ‘I love you’ in the right language
EDITOR'S NOTE: Today’s editorial has been adapted from one that originally published Nov. 30, 2022. “Research shows holiday shoppers often don’t buy what recipients want.” The research by Julian Givi, an assistant professor of marketing at the WVU John Chambers College of Business and Economics, records some interesting trends, including that there’s often a disconnect between what gift-givers think their friends and family want and what the gift-receiver actually wants. On the giver’s side, ...