Cancer institute marks Pink and Pearl Day
WVU MEDICINE The WVU Cancer Institute joined organizations across the state to celebrate West Virginia’s inaugural Pink and Pearl Day Friday. Pink and Pearl Day, the keystone date of a campaign bearing the same name, aims to usher the momentum of Breast Cancer Awareness Month, celebrated annually in October, into November, which is Lung Cancer Awareness Month. Just as the pink ribbons associated with Breast Cancer Awareness are more widely known and recognized than the white ribbons of Lung Cancer Awareness, breast cancer screenings significantly outnumber lung cancer ...