Going native: Vial of racism called Sauvage
In late August, the chic French luxury brand Christian Dior debuted an ad campaign for its fragrance referencing Native Americans. A number of American Indians decried the advertisement as racist. It was. The company featured a video in its Twitter feed of an American Indian dancing in full regalia in the desert. A narrator can be heard saying, “An authentic journey deep into the Native American soul in a sacred, founding and secular territory.” After a swift, negative reaction on social media, Dior pulled the ads. But it was not so much the imagery or verbal content that ...