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Victoria’s Secret PINK returns with collegiate line featuring WVU

MORGANTOWN - Victoria's Secret PINK hosted a pop-up preview at the Mountainlair Green from 11 a.m.-3 p.m. today to celebrate the return of their collegiate collection, which will be available for purchase on Sept. 24. West Virginia University is one of 14 featured schools in this nationwide university collaboration.

VS Pink first entered the collegiate space in 2008 with 33 universities, according to Women's Wear Daily, but left the space in the mid-2010s, said Nikki Goodenow, WVU Executive Director of Branding and Licensing.

She said the WVU and VS fanbases have historically embraced the collaboration, and they are excited for the return.

"We love to be part of different opportunities for fans and students to see our brand in a different way," Goodenow said. "Taking two great brands, the PINK brand and WVU, and I realize that there are students and fans, alums, that love to show their pride for WVU, but show it in different ways."

Fans will not be able to purchase the exclusive collection on-site, but additional merchandise, freebies and customized popsicles will be available. Teasers from the WVU collection will be on display, including T-shirts, flare leggings and additional athleisure.

The first 100 guests also received a free tote bag.

This pop-up was the first stop of PINK's collegiate tour and was made possible with the help of "She So Corporate," a global talent and booking agency. Brand ambassador and WVU alum Amanda Giambrone is excited to return home to campus for the promotion.

"Twelve-year-old me is literally screaming right now," she said. "I can't even believe I have the opportunity to be a part of this event. We put a lot of hard work into this becoming a reality."

As a longtime fan of PINK and the Mountaineers, Giambrone encouraged the WVU community to buy the collection when it launches.

"I love WVU. This school is like one big, happy family, and I think it's so incredible that we're bringing such a known brand onto our campus like this. It's incredible," she said.

Learn more about the event on VS Pink's Instagram and its website, www.victoriassecret.com/in/pink.