W.Va. museum association hosts ‘digital marketing boot camp’

MORGANTOWN — On Aug. 4, at the MEC adjacent to WVU Art Museum in Morgantown, the West Virginia Association of Museums (WVAM) will host a hands-on, activity-driven session, designed to equip arts organization with strategies and methodology on how to best utilize digital marketing and social media.

The course will be from 10 a.m.-3 p.m. and will delve into digital marketing for arts and cultural organizations in order to create a well-rounded and achievable plan for success.

The cost for WVAM members is $10; non-member is $20. Lunch is included. Registration is required. Contact Elizabeth Satterfield at museumsofwv@gmail.com or 304-290-7546 by July 30 or search Eventbrite for the event.

Participants will learn what platforms have the highest return, how to use them and how to track the results.

Topics include: Email marketing, social media best practices, social media advertising, messaging optimization and segmentation and website optimization. Attendees will leave this session with takeaways that can implemented right away at their organizations.

Ceci Dadisman is a multi-faceted marketing professional with 15 years of experience successfully marketing the arts and nonprofits using innovative and cutting-edge initiatives. As the digital marketing manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

Dadisman was born and raised in Pittsburgh and graduated from WVU with a music degree in vocal performance. She lives in Cleveland, Ohio.

The West Virginia Association of Museums was founded in 1990. The mission of the organization has been to serve, educate, advocate for, and enhance communications within the museum community.

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