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WVU College of Media receives grant

Created on:   Sat, Jan 20, 2018   1:53 PM

Last modified:   Sat, Jan 20, 2018   2:23 PM

Submitted to The Dominion Post

MORGANTOWN — WVU Reed College of Media students will work with local communities to tell and “sell” their stories, thanks to a grant from the American Electric Power Foundation.

The $250,000 grant supports WVU’s Community Branding Initiative, BrandJRNY. Students enrolled in specialized upper-level strategic communications courses will develop integrated communications campaigns for selected West Virginia communities within AEP’s Appalachian Power service area. Students will hone skills in campaign research, strategy, community engagement, budgeting, innovative storytelling and creating promotional materials, while they discover and decide how best to brand each community.

“The AEP Foundation is proud to support the WVU Reed College of Media to help communities promote unique regional qualities,” said Dale Heydlauff, president of the AEP Foundation and senior vice president of AEP Corporate Communications. “The Community Branding Initiative is a rare opportunity for college students to not only learn the art and science of building a positive image but also to execute it. The project is truly a win-win for communities and students.”

College of Media Associate Professor Rita Colistra serves as principal investigator on the grant and will lead the project.