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MASSAGE ENVY
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Resort feel without the price
Massage Envy Spa opens in building on Patteson Drive

 

One Saturday afternoon, Chris Baratz mulched his flowerbeds, straining his muscles so much that he couldn’t sleep the following night. On Sunday morning, he decided to call for a massage.
 
The only place he could find that was open was his town’s Massage Envy, and he was so impressed by the experience that he wanted to get involved with the organization, which is headquartered in Scottsdale, Ariz., and has about 1,200 massage locations nationwide.
 
The McMurray, Pa., native is co-owner of the new Massage Envy in Morgantown with his partner, Danny Michael, who’s from Morgantown and lives in Fairmont. While there are Massage Envys in Charleston and McMurray, Pa., it’s a first for the University City.
 
“There’s just such a need for massage therapy in the Morgantown market,” Baratz said. “At Massage Envy, we offer customized therapeutic massages and Murad healthy skin facials.
 
“We do offer enhancements like a deep muscle therapy sports massage. We have aromatherapy, and we also have prenatal and hot stone.”
 
The new location opened about six weeks ago in the former Blockbuster building on Patteson Drive. The structure has been transformed after many months of renovations into what Baratz hopes is a tranquil environment for the business’ customers.
 
“We really wanted just like a top-notch, five-star look to it. I wanted to provide people with a resort-type feel but with the experience of something that’s affordable and convenient,” he said. 
“We’ve actually had friends and guests that come in and say ‘I feel like I’m in Malibu. I don’t feel like I’m in West Virginia anymore.’ So I was happy to hear that.” 
 
The clientele runs the gamut as well, he said, with everyone from high school and college students, to athletes and young professionals, to older professionals and retirees.
 
It’s for anyone and everyone, Baratz said, and the price point makes that possible.
“Another reason why I love Massage Envy is that its very affordable and convenient for people to have as part of their routine,” he said.
 
An introductory massage is $49.99. A wellness program is available that offers a massage each month for $59.99.
 
“It is very affordable and you can use your wellness program membership at any of our 
1,200 locations nationwide, which is also really nice,” Baratz said.
 
The affordable price is something that caught customer Susan Hardway’s eye. While she’s no stranger to massages, she just recently visited Massage Envy for the first time. And a second. And a third. With plans to keep going, maybe even once a week.
 
“They treat you so special and it’s so relaxed,” she said, then laughing, added, “They give you this fruit water, vegetable water. It’s awesome.”
 
She got the sugar foot scrub therapy, aromatherapy massage and a deep muscle massage on her first three trips. And while she’s had different massage therapists each time, she said they were all great.
That’s something Baratz strives for. From his manager, Tabitha Berg, to the massage therapists to the front desk associates, he said finding the right people to join the Massage Envy family was key.
 
“They just make you feel really special,” Hardway added. 
 
And the Morgantown location is doing well, Baratz said. There are 12 massage therapists, and the business has seen a steady stream of customers, which he attributes to the low cost.
 
“It’s something that once you start, it’s hard to stop, and the beauty of Massage Envy with our wellness program is it makes it affordable to do so,” he said.
 
“It’s always best to make an appointment before you come, but we are trying to expand as fast as possible with massage therapists just so it can be more convenient for people.”

Location: 343 Patteson Drive (old Blockbuster store)
Hours: 8 a.m.-10 p.m. Monday-Friday, 8 a.m.-8 p.m. Saturday and 10 a.m.-6 p.m. Sunday
Phone: 304-291-3200